UX/UI designer with a developer's eye.

UX/UI designer focused on building clear, functional digital products aligned with business goals. I specialize in analyzing flows, spotting friction and turning user and business needs into intuitive, scalable experiences.

I combine research, strategy and interface design, working closely with development and product teams to ship solutions validated with users and aligned with metrics.

I have a Front-End background, so I design considering both the experience and its technical feasibility. I also integrate AI tools to speed up ideation, prototyping and iteration.

📍 La Plata, Argentina

My experience.

/ 01 · Tippit

UX/UI Designer

Active
Dec 2023 — Present

I design end-to-end digital experiences for an all-in-one platform for hospitality businesses. I lead every initiative from the ideation of a problem, feature or product: research, definition, flows, wireframing, prototyping and handoff, working cross-functionally with product and development. I also design dashboards and maintain a scalable Design System, in an agile startup environment.

Figma · Miro · Cursor · Lovable · Jira · HTML/CSS

/ 02 · Adri Rodrigo Agency

UX/UI & Web Strategy

Active
Apr 2025 — Present

Bridge between clients and development teams on corporate and e-commerce web projects. I translate business goals into functional definitions and clear UX/UI guidelines: requirements gathering, information architecture and consistency across strategy, design and implementation.

Figma · Notion

/ 03 · IA Solutions

UX/UI Designer — Project contract

Mar — Apr 2025

UX/UI redesign of a Dev Portal for a compensation fund in Chile, alongside a tech consultancy: user research and competitive analysis, flow definition and visual proposal, with functional prototyping in Framer and close collaboration with development.

Figma · Framer · HTML/CSS · Azure

/ 04 · Freelance

Freelance UX/UI & Web Design

Active
Present

I design and build web solutions for brands and businesses: structure, user experience and visual identity for corporate and e-commerce sites, with no-code implementation (WordPress) and direct communication with each client.

Figma · WordPress · IA

/ 05 · Santa Tierra

UX / Web Designer — Part-Time

Feb 2023 — Jul 2025

Improving the brand’s digital experience and communication: website optimization, visual campaigns and online/offline touchpoints, contributing to the visual identity and customer experience.

Figma · Prestashop · Power BI · Canva

/ 06 · Santa Tierra

General Manager

May 2020 — Jan 2023

Operational management and overall coordination of the business: decision-making, team organization and improvement of internal processes and the customer experience.

Design & Product

FigmaFramerMiroWhimsical

Prototyping & Research

WireframingDesign SystemsUser FlowsUsability Testing

Front-End

HTMLCSSJavaScriptReact

CMS Platforms

WordPressPrestashop

Collaboration & PM

JiraNotionSlack

AI for design

CursorClaudeChatGPTLovable

Education

  • Advanced UX/UI Design 2024
    Coder House
  • UX/UI Design 2022
    Coder House
  • Full Stack Web Developer 2023
    Henry Bootcamp
  • B.A. in Tourism 2016 — 2022
    Universidad Nacional de La Plata

Certifications

  • English — First Certificate & AS Level 2015
    Cambridge
  • English — EF SET C1 Advanced 2024
    EF SET
  • Portuguese — CELPE-Bras 2015
    MEC Brasil

Languages

  • Spanish Native
  • English Advanced
  • Portuguese Advanced

Let's work together?

Available for new UX/UI projects and roles — full time or part time.